Gustavo Luis de França Cruz
Gustavo Luis de França Cruz
Embedded Files
Product Designer
UX/UI Designer
Brasileiro, 32 anos
São Paulo, São Paulo - Brasil
gfranca.art@gmail.com
Summary
Product Designer with over 8 years of experience solving complex design challenges through visual design, prototyping, and cross-functional collaboration. Experienced in translating business requirements into practical solutions while working with multidisciplinary teams. Currently designing and evolving Eventify, an independent event discovery platform, from concept to MVP, focusing on information architecture, user experience, and product development. Passionate about creating intuitive digital experiences that balance user needs and business goals.
Professional Experience
Eventify (Independent Product) / Product Designer
September/2025 - Current
Lead the end-to-end design of an event discovery platform based on users' music preferences.
Define product requirements and prioritize features for the MVP roadmap.
Design information architecture, user flows, wireframes, and high-fidelity interfaces in Figma.
Collaborate with development using Lovable and Supabase throughout product implementation.
Continuously refine features and user experience throughout MVP development.
Zoom Imagem / Designer
July/2023 - Current
Lead projects from concept to production, balancing client requirements, usability, and manufacturing constraints.
Collaborate with multidisciplinary teams throughout project development.
Develop prototypes, technical documentation, and 3D models to validate design solutions.
Manage projects for clients including Disney, Marisa, and JCDecaux.
Policristal / Designer
December/2018 - February/2023
Collaborated with clients to transform requirements into design solutions. - Developed concepts, prototypes, and technical documentation.
Produced 3D models to validate design concepts before production.
Worked closely with production teams to ensure project feasibility.
TBlogs (Grupo Tracta/FarmaErvas) / Design Intern
March/2017 - April/2018
Created digital content for social media.
Designed packaging and promotional materials.
Assisted in campaign photography and image editing.
Skills
Product Design:
UX Design
UI Design
Wireframing
Prototyping
User Flows
Information Architecture
Interaction Design
Product:
Product Discovery
MVP Definition
Feature Prioritization
Cross-functional Collaboration
Research & Strategy:
Competitive Analysis
Design Thinking
User-centered Design
Tools:
Figma
Adobe Creative Cloud
Fusion 360
SketchUp
Projects
Eventify - Independent product for discovering events based on music listening preferences. Functional MVP currently being refined.
https://eventifybr.lovable.app/
Smart Fit Live Workout Notifications - UX case study focused on improving user engagement through personalized workout reminders.
https://www.behance.net/gallery/246407039/Smart-Fit-Live-Workout-Notification
Education
Postgraduate Degree in UX/UI Design
Educaminas EAD, Expected December 2026
Bachelor's Degree in Graphic Design
Universidade Paulista (UNIP), December 2014
Professional Development
Figma UI/UX Design Essentials
Udemy, January 2025
UX Design
Udemy, April 2024
Technical Drawing
SENAC, May 2024
Autodesk Fusion 360
SDS Educa, October 2019
Adobe Creative Suite
SAGA, March 2015
Languages
Portuguese - Native
English - Fluent
Spanish - Intermediate
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